USAtourist.com
/
Spanish
Content Editor /
Editor of the Spanish language section of this
multilingual travel portal focused on USA attractions.
In charge of development of contents and generation of
stories ideas, as well as for the translation, edition
and proofreading of texts. Monthly contributor writer.
December
1995 to August 2000
Estafeta
Mexicana, S.A. de C.V., Marketing Direction /
Creative
Copywriter / Webmaster / Newsletter Editor and
E-Commerce Project Leader
Copywriter, editor, translator and proofreader of all
texts for marketing, advertising and marketing
communications, including Advertisement (print, TV and
Radio), Direct Mail (promotional letters and
brochures)
P.R.
Strategies Coordinator: Preparation and edition of
Press Releases and Advertorials and materials related.
Contact with the Media.
Executive Editor of the in-house corporate Newsletter
Webmaster of the
company´s website: http://www.estafeta.com.mx
E-Commerce Project Leader: in charge of positioning
strategies, market culturization, promotion and
day-to-day business follow-up.
June
1992 to November 1995
Reportero Industrial
Mexicano / Revista Byte Mexico / Assistant Editor /
Marketing Coordinator /
Assistant Editor,
Reporter and regular Writer for
Var/TIPS and Byte Mexico (former PC TIPS/BYTE magazine),
both publications focused on the computer market Value
Added Resellers and End Users, respectively. Editor of
the News and New Products sections
General Coordinator of
Marketing: Responsible for analysis, research and
development of marketing plans and strategies for this
publishing house. Design coordination and copywriting of
materials for in-house advertising and marketing
campaigns oriented towards subscriptions and advertising
space sales promotion. Development and implementation of
direct mail marketing plans for direct response monthly campaigns
July
1994 to October
1995
AdHoc
Comunicación Integral, S.A. de C.V. / Horizontes
USA & Canadá Magazine /
Editorial
Director and Writer / Editorial Director and writer of a travel & tourism
magazine published in association with the Tourism
Offices of the United States and Canada, reporting to
the General Director. In charge of overall management of
contents and editorial policies and guidelines.
Responsible for the editorial calendar definition and
follow-up, and for the development of monthly contents
and special editions contents. Management of freelance
writers and translators. Contact with industry key
players.
October
1989 to Junio
1994
Beristain
Gil y Asociados, S.C. /
Conference
Producer, Business Newsletter Editor / Developer and Producer of business-to-business
Conference programs, responsible for comprehensive
selection of topics and addressers, as well as for the
preparation of printed materials for direct mail
promotion.
Editor
of an international monthly newsletter regarding
financial and accounting subjects, of interest to
foreign traders and investors.
1985 to Date /
English-Spanish
Translator / Creative Copywriter / English-spanish
technical, legal and commercial translator, selling
services mostly to Patents and Trademarks law firms,
publishing houses, embassies and IT companies, for the
translation of contracts, users manuals, articles, ads
and reports, among others.
Creative copywriter and editor of texts for
traditional and electronic media (Internet),
advertsising and marketing communications materials,
advertorials and packaging.
March
1997 to October 1998 / MC
MURRY PUBLISHING, INC., Phoenix, Az. /Copywriter,
translator and Proofreader / Editorial Copy of articles for the diverse bicultural
magazines of this publishing house (Salud y Vigor,
Bienestar, Avances), with circulation among Hispanic
readers in the United States.
1996 -
1998 / ONE TO
ONE MARKETING, SA DE CV, Mexico City /
Copywriter
Free-Lance / Copywriter of texts for direct mail marketing
campaigns, brochures and sales catalogs.
1996 -
1998 / TECNOLOGIA
VIRTUAL, S.A. de C.V. Cuernavaca, Mor. /
Technical
Copywriter / Copywriter and editor of technical manuals for
corporate end users of custom made software business
applications.
1994
– 1997 / A.P.A.C.
(PRIVATE ASSISTANCE INSTITUTION), México, D.F. /
Editorial
Advisor and Writer; External Advertising Coordinator /
Editorial advisor to the director of "Mano con
Mano" magazine, the official communication
vehicle of this social oriented entity which provides
assistance to people with cerebral palsy.
External coordinator for Advertising and Promotion: In
charge of the supervision and execution of periodical
publicity and advertising in-house and out-house media
campaigns, focused on funds raising, subscription
sales and social awareness.
1993-1994 / REVISTA
MERCATOR /General
Director and Publisher/ Founder and editor of two neighborhood newspapers,
distributed free, every other week, among the
residents of some of the wealthiest districts of
Mexico City (13 issues published, with a circulation
of more than 24,000 each). Responsible for the design,
copywriting, distribution and over-all supervision of
the project.
1992-1994 /
INSTITUTO
VERIFICADOR DE MEDIOS /
Executive
Editor, Members Bi-monthly Newsletter /
Executive editor of the Institute´s newsletter
distributed among the agencies, advertisers and media
that compose this organism, which is similar to the
American (ABC) Audit Bureau of Circulation.
